The most important engagement metrics and how can you measure them?
Key Performance Indicators (KPIs) are important metrics that can be found in standard SEO tools. They include things like bounce rate, time spent on site, number of pages visited, etc. There are many different types of engagement metrics, but we’ve put together a list of must-known ones to get you started: Social media engagement Pageviews […]
7 Ways to Create Scroll-Stopping Visual Content for Social Media
The use of social media sites for brands is almost universal. Statista claims that 94% of consumer marketers use Facebook, while 94% of B2B marketers use LinkedIn. 1. Put movement into your images A cinemagraph is a GIF that loops and shows one or more elements in motion in a social feed. Cinemagraphs add movement […]
How To Write Blog On Social Media
The benefits of blogging are undeniable for modern businesses. In this guide, we’ll show you how to write a blog post even if you’re not a wordsmith. How to compose a blog post that people will read and share If you’re not 100% certain how to write a blog post that will resonate with readers, […]
Digital Marketing Tools You Need When Starting a Business
Did you know that more than 30 million small businesses are in the United States alone? With a number like that, small business owners need a competitive edge. If you’re building a business, you’re probably looking for ways to get a leg up on the competition. To do that, you need a good marketing strategy […]
The Importance of Setting Boundaries for Social Media Usage
Social media has changed the way we communicate. It’s given us new ways to share our lives, tell stories, and document our world. But while this digital evolution has brought so much good into our lives, it also comes with some harmful side effects. Unchecked social media usage can lead to depression, anxiety, low self-esteem, […]
12 Inspiring Strategies for Content Creation on Social Media
The best way to reach your audience is through social media. It’s a great way to update people on your latest event, offer freebies, and share all the things you’ve done for others. But with numerous such platforms available, it can be hard to know where to start. With so many different strategies under the sun, how do you decide […]